Big. Brilliant. Brief. 

Your brief is where it all begins. It’s the foundation for your campaign and the map for your printing timeline.

A strong brief is one that includes explicit details about your objectives, audience, creative vision, and budget.

Set your objectives early. Ask yourself: what are you trying to achieve? Are you trying to build brand awareness, drive sales or create cultural buzz? Knowing what you want to achieve from your campaign ultimately helps us to offer you the right print solution; translating your requirements to get you the perfect result.

Arguably, though, the most important detail is your timeline. This tells us everything from the launch date and when site surveys need to happen to more information surrounding the approvals process – and everything in between. 

Once your brief is complete, make sure your stakeholders are all aligned on objectives, budget and vision. This prevents troublesome scope creep and helps to keep the campaign on track. 

Never leave anything to chance. The more time you spend on your brief, the more likely it is that your campaign runs smoothly.

Choosing formats that fit

The display format you choose not only shapes how your campaign looks, but also defines how it performs in the real world. For example, at live events or festivals, visibility and speed are everything. TensionPix digital displays offer a dynamic, high impact option. They’re quick to update, ready for any weather that gets thrown their way and designed to keep your client’s message fresh. In construction, building wraps or hoardings work really well as long-term brand statements but they have to perform under real world pressures like wind exposure or uneven surfaces so choosing the right format for the environment is imperative to delivering crisp, high-performing visuals. 

Additionally, different display formats have different lead times and installation requirements, so choosing the right one means considering practicality and timing as well as how it aligns with your creative vision. 

Get the full picture

There is no substitute for site surveys. It’s the place where your ideas and vision meet reality. You’ll consider access routes, measurements, lighting conditions, installation requirements, and environmental challenges. For instance, if you’re working on an installation for a retail client, elements like lighting direction or reflections might affect visibility so an early site survey can help in determining the right materials for the job. Or if your client is in the construction industry, you may need to consider access limitations, install and takedown safety restrictions and even site permissions, which may prompt you to consider a digital display instead, as it offers much quicker turnaround time.

By scheduling site surveys in plenty of time, we can identify potential issues and build workarounds into the production timeline. The earlier the site survey happens, the more time you – and we – have to adapt. 

Dominion works hand in hand with agencies to coordinate surveys effectively, helping to keep production on track and eliminate any on-site surprises. A single missed detail can spiral fast and may delay installations, inflate costs, frustrate stakeholders and even erode trust between agency and client. Working with Dominion prevents these costly mistakes and ensures reliability, credibility and a seamless campaign delivery. 

Streamlining proofing and approvals

Revisions, brand checks, and stakeholder approvals are all necessary parts of a print project. However, without structure and proper management, they can create unnecessary and costly delays to your production.

It pays to get forensic in your approach. Design checks are an incredibly important part of the proofing process. Every colour, crop and tiny detail needs to be examined to see how it’ll really look at scale and make sure it translates exactly as intended. 

Working in partnership with you, we’ll set a defined number of revision rounds and support you in using digital approval systems to collate feedback and reduce version confusion.  We’ll build approval timelines into the overall production plan too, ensuring that everyone involved knows when artwork must be signed off to stay on schedule. This proactive approach to print project management gives you more control and more confidence that deadlines will be met, without compromising on quality or causing headaches.

Pre-build to give you peace of mind

Before large- or super-large-scale installations, we often pre-build or run a dummy assembly of components in house. This is our chance to check every fitting and finish before it even reaches the site. This level of care and competence is built into everything we do, which is why our services are used by the likes of Arsenal Football Club, Jaguar Land Rover, and Coldplay. 

Pre-building also helps to streamline logistics, resulting in faster on-site turnaround and no surprises on site when time is of the essence. We pre-build to give you ultimate confidence in the finished product. 

In, out, and on time

Installation day is where the planning and precision come together. Dominion’s experienced installation teams understand the unique demands of large and super-large print formats. We operate nationwide, managing everything from high-level outdoor installs to intricate retail rollouts, handling access, health and safety, logistics, and communication –  freeing you to focus on your client.

Removals are equally as important, which is why we build removal planning into every project from day one. We coordinate with landlords, site managers, and local authorities to ensure takedowns are safe, compliant, and on time. This prevents overruns and keeps future campaign activations on schedule. 

Trust the timing 

Timing is where trust is built. Our proactive and precise approach to timing is why so many of our clients come back to us and recommend us. When a campaign installs smoothly, looks exceptional, and launches on time, everyone wins. 

Delivering on time proves reliability, strengthens client relationships, and builds credibility. That’s why we say: trust us to make your clients trust you.