Our Refreshed Identity

For more than 40 years, Dominion has helped creative teams bring ambitious ideas to life in print – seamlessly, sustainably, and with unshakable creativity. Our new brand identity celebrates this legacy while showcasing who we’re becoming: a positively proactive full-circle partner that makes complex projects feel effortless.

While we’re proudly sporting a new look and feel, the heart behind it all remains the same. We’re still the unflappable team you know and trust, committed to care, craft, and headache-free delivery. But with sharper visuals, practical resources, and a renewed focus on our ambitions for the future, we’re making it impossible to ignore. The best is yet to come.

Since 1983, Dominion has built an enviable reputation as one of the industry’s most trusted specialists in large-scale print. But for a bold brand with big ambitions, playing it safe simply isn’t enough. Keen to make campaigns hit even harder for our clients, we’ve evolved how we show up – sharper, stronger, and more aligned with the creativity we deliver every day. Our new identity perfectly honours our heritage while pushing new boundaries, creating a more cohesive experience across every touchpoint – from our website to our printed materials, and beyond.

Here’s a taste of what’s different:

Refined logo and wordmark: we’ve retained the spirit of our original design, refining its form for greater impact across every medium.
Expressive colour palette: with more vibrant tones that inject energy and contrast, our colours now reflect the punch and panache of the Dominion team.
Confident typography: our fresh type delivers a stronger visual presence across everything from print layouts to digital screens.
Patterns with personality: we've introduced a suite of expressive graphic patterns that add texture, movement, and a playful edge to our visual language.
Talking the talk: our tone of voice is unmistakably Dominion – confident yet warm, expert yet human, and always easy to work with.

The same Dominion with a sharper edge

Over time, our clients’ needs, aesthetic sensibilities, and the creative world itself evolve. While our heritage remains a huge source of pride, we knew our identity needed to evolve too – to reflect not just who we were, but who we are today. The refresh brings sharper clarity, fresh energy, and a cohesive experience across every touchpoint.

Our principles still hold strong: attention to detail, responsiveness, partnership, and excellence in print. You’ll still find the same dedicated team – growing, but grounded – delivering the same care, craft, and reliability that have earned the trust of our clients since 1983.

Nothing at all. If you already work with us, we’ll handle updates to your templates and co-branded materials. And if you reference our branding anywhere, we’ll share the latest logos, assets, and guidelines to make the switch simple and seamless. Feel free to reach out if you need help making any changes.

"Being a family-led brand doesn’t mean playing small, which is exactly why we welcomed this change. Fiercely proud of our roots yet unafraid to evolve, we’re excited to build our next chapter with this brilliantly bold brand."

Ready to chat about your project and its challenges? Reach out, and we’ll guide you through the print process from start to finish.

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Our refreshed identity

Meet the new-look Dominion – a bigger, bolder, and more confident expression of the full-circle print partner you know and love.

So, what’s new?

Why we did it

What hasn’t changed

What you need to do

Experience the Dominion difference

Expert tips for keeping printing timelines on track

Print production planning: what to include in the perfect brief

Bigger, bolder, better: introducing your new-look Dominion

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